Marketing a New Tour Company
Marketing a new tour company is believed to be one of the most difficult assignments ever, but we have simplified it for you here as a new tourism entrepreneur. Adopting new strategies and advancing to new trends is the only way to go and find the right market for the new business. Here are the top 5 ways of marketing a new tour company.
1. Launch a word-of-mouth campaign.
Word-of-mouth recommendations are one of the key ways to have your new tour company get known to the public. This can be both online and offline. Ensure your handful of new customers have a good experience with your services and ask them to review your company and make recommendations to families and friends.
2. Grow your online presence.
It is believed over 90% of travelers are from the internet. It is on this basis that many tourists can be attained online through your website and social media channels. Always grow social brands by feeding them with key information about the products and services your offer that meets the needs and interests of your target market as a new tour company. Compliment search engine optimization with other marketing strategies and this will increase your online visibility.
3. Attend hybrid travel trade shows.
Rethink new ways how to find a market for a new tour company by attending travel trade shows across the globe. Tourism travel shows bring together industry players for business networking and business exchange. A good marketplace brings together a buyer and seller under one roof. This is an amazing opportunity to put your new company forward for potential partnership in business dealings with great key agents.
4. Launch an email marketing campaign.
Strike when the iron is still hot. Find the best possible way of securing a reliable agent database interested in promoting and selling your products. Introduce your company with relevant information matching their needs, and assist them in learning how to package and promote your destination. Organize online call sessions with them or webinars to see that your relationship grows. This strategy is one way of marketing a new tour company.
5. Offer unique services or tour products.
Avoid following the crowd, sell uniquely, and diversify tour products. Being so innovative will help you find a market niche that for a long has not been served by the rest. Let’s say selling helicopter tours in Rwanda, creating such a luxury niche can help you find a new market, especially for the most luxurious guests.
Additionally, there is a lot to test here and there including training your staff on tourism product knowledge, service s and customer care delivery. These can help you serve the market so efficiently and seamlessly thus realizing more sales for your new tour agency.
