A destination guidebook is a very essential marketing tool for your tour company business. This is one of the best ways to successfully prepare for the market especially when it comes to working with agent partners. After comprehensive research about your market, it is important to structure your marketing tools to fit and suit their preferences, and so is the destination guidebook or presentation.
Whether new or already existing DMC tour businesses have realized the power of a destination presentation as a key marketing tool in their marketing strategy. We give tips on what must be included in your presentation. Make it rich enough with authentic information about your destination that you are marketing out to agents and direct clients to be attracted not only to visit and also to promote the destination on your behalf.
Consider Top Attractions.
Key destinations and places to see in a destination must be included. Consider the most popular attractions at the same time include those that are unique and less visited, remote and unspoiled. Travelers need to get enough information about what to see when they visit a specific destination that you promote. For example in Uganda, Bwindi Forest National Park home to mountain gorillas attracts over 90% of travelers to Uganda. In Rwanda, Volcanoes National Park is one of the popular places or attractions to feature in a destination presentation.
Unique Experiences.
A set of unique experiences must be incorporated into your destination presentation. Giving an insight into the key activities that travelers can engage in while visiting your country or a place that you are promoting. Key experiences may include gorilla habituation in Uganda, Gorilla tracking, Chimpanzee habituation, balloon safaris, village visits, boat safaris, day and night game safaris, and bird watching to mention but a few plus their descriptions on how they are done and what visitors should expect.
Recommend Hotels/Lodges and Safari Camps.
Your customers and trade partners, need to know the best and ideal accommodation facilities available in a destination. Always know your market and this will help in which class of accommodation facilities to include in your destination guidebook. Do not sell everything, make a selection of the most recommended properties both safari lodges/camps and city hotels. Give a brief description of each property looking at their location, service, facilities, and amenities.
Travel Tips & Advisories/ requirements.
Keep your clients and agent partners know what requirements are required prior to visiting your destination. Detail health requirements, entry requirements, vaccination, visa requirement, safety and security, and key observations. This is very helpful in their planning process. Giving an insight into the weather and climate of the time, clothing requirements, and a set of wildlife regulations. This is key in your destination guidebook.
Others to consider may include a short portfolio about your company, and booking terms and conditions. Always spice it up with high-resolution images to make it attractive to trigger clients’ appetite to travel as soon as they can.
We create destination presentations and company presentations as marketing tools for tour operators. These are very important for start-up companies in providing product knowledge to your oversea business partner and individual clientele.