Simple Ways to Marketing a Tourism Business
Marketing a tourism business is so important for your success and for the sales revenue of your agency. Well, in this article we highlight the best simple ways of how you can market a tourism business, and some businesses to reflect on may include a tour company, hotel/safari lodge, car rental company, and travel agencies among others.
Here are the five fundamentals of marketing a tourism business to adapt.
1. Grow your online presence and visibility.
This should be your first step while launching your tourism business. Go online and grow your visibility on a number of social medial platforms. Let your business be found through the search engine. Actively work on search engine optimization and grow your business website organically. On the other hand, search engine advertisement is key for high visibility and for a wider target audience.
Promote and actively share relevant content to your social media platforms including Instagram, YouTube, LinkedIn, Facebook, Twitter, etc.
2. Launch an email marketing strategy.
This is one of the best strategies to reach your target audience. Start by securing a database of relevant email contacts ready to take in your product/s. Share the right information at the right time required to help your market overcome travel problems they are facing including how to book and secure relevant travel permits or passes. Be ready to compile accurate and useful information that will be sent out regularly to your database for brand awareness and sales promotion.
3. Tourism trade fairs.
Know which tourism travel shows to attend with the right market for your tourism products. This is the best platform to interact with industry colleagues and buyers of tourism products for networking and marketing your tourism business to the international word and trade partners. Taut out your brand and the experiences or services your offer to trade partners while at any tourism expo, this will grow your network and working relationship. Tourism trade shows that you can be part of may include, KILI Fair, WTM –Africa, WTM –London, Experience Africa, ILTM Singapore, ITB-Germany, LTM –Russia, Lux Experience- Australia, and Pure Life in Morocco among others.
4. Marketing Representatives
Now that your brand is getting noticed, you will need a source market representative to keep in frequent contact with the market trend and partners. His major role is to ensure that your business is known by everyone in the region and to seek business partnerships. He can as well be in a position to offer product knowledge training to the sales team of your potential partners and enable them to sell your tour products to travelers.
5. FAM –Trip Approach.
It is now time to organize a FAM trip for your trade partners to sell and market your tourism business products. If you are a tour operator, try to invite international agents selling your destination for product knowledge and acquaint them with fast-hand experiences of what they are promoting and selling to the market. This is strategy works perfectly and it real for hotel owners and the majority of tour companies.
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