Online marketing strategy vs agent-based marketing strategy. Which is better for your tour company?
In this video, we analyze the approaches to which you can get access to both markets, the benefits of each marketing strategy, and the disadvantages.
APPROACHES TO ONLINE MARKETING STRATEGY INCLUDE:-
- Ensuring you have a functional and content-rich website
- Have your tour website well-optimized in the search results
- Be active on different social media platforms.
- Do content marketing
- Launch Google Ad campaigns
APPROACHES TO TRADE/AGENT-BASED MARKETING STRATEGY.
- Attend hybrid travel shows.
- Launch an Email marketing campaign (secure a right agent database
- Have a rich product knowledge
- Organize agent FAM trips
- Ensure service excellence.
ADVANTAGES OF ONLINE MARKETING STRATEGY
- Targets a wider reach
- Affordable and cheap marketing method
- Online Tracking of results is easy and manageable
DISADVANTAGES OF ONLINE MARKETING STRATEGY
- Time Consuming (it involves a lot of keyword research)
- Very competitive online space and visibility
- Characterized by a price war
- Usually online business comes with low-profit margins on a sale
ADVANTAGES OF TRADE/AGENT-BASED MARKETING STRATEGY
- -usually comes with high margins on a sale
- -Prices are not that important but rather relationship
- -High-quality market.
DISADVANTAGES OF TRADE/AGENT MARKETING STRATEGY
- Very expensive venture.
Which way is better for you to market your tour company? Let us share a session with your sales team and help you find the market easily.
