Choosing Your Tour Company Name Or Website Name
Choosing Your Tour Company Name Or Website Name. How to come up with your Tour company name or create a good tour company domain name
Choosing a Tour company name or your website name is of great priority. In Uganda today this is one of the biggest challenges that Tour operators face and E&J Tourism Consultants is here to unfold what seems to be a puzzle to starting up a tour business. Your safari/Tour company name carries a lot of meaning and takes on your brand, sometimes choosing the right name for your tour company or website name is frustrating and can cause serious stress.
Note: Your company name may not necessarily be your website/domain name
As the best Tourism Consultants in Uganda, we realize that a name can significantly impact the long-term success of your safari/Tour company, which is why it’s important to understand this concept before you make decisions on business registration as by law required and taking on the online domain registration for a tour/safari website.
E&J Tourism Consultants brings 5 tips on how to pick a great name for your tour company or website/domain name
1. Consider the use of online tools
Before putting in your jungle shoes for the next safari, first, check to see if a domain name exists and is available. This will eliminate potential names before you plunge into the brainstorming process. Keep in mind always-:-
2. Search volume of the Key-term or name
Being the top Tourism consultants in Uganda, we advise you always to Google keyword suggestion tool to help with statistical information, especially on the global search volume of the key term. Global search volume means the number of people that search for that key term world over in a given period this could be per month or per year
Note: You may be in love with the name but its search volume is too low, which makes the name unfit for our business. Remember it’s all about making your business easy to search and discover online
3. .Com is the best extension
Now we assume we have the keyword term that we wish to register online as our domain/website name check this with the hosting company and stick to a .com domain name this is because it is more credible for your business and people are used to this and very easy to remember. A.com domain has more authority so get creative and exhaust all your options before taking on other available options.
We recommend that you carry on an instant domain check to verify and confirm what is available for you or what has been taken
Ideally, check your business name idea or domain name online before you get involved in serious mentions ad business card printing do not make the mistake of choosing a name that is close or similar to that our another tour company (your competitor)
4. Reflect much on SEO
We all know that the biggest source of a tour or safari company business is online. Choosing a business name that is SEO friendly helps your business to get a higher rank in organic search by giving it an outstanding name that puts it away from your competitors
Search engine optimization (SEO) is one way of enabling your website to show up in prime positions on the search engine web page. This could be the giant search engine Google, Bing, and MSN among others. Always try as you can to ensure you have a unique name setting it far from that of your business competition.
To efficiently run in search engines avoid initials in your safari/tour business name for example BCJ Tours and avoid any forms of setting superlatives in your safari or tour company name. (Best Uganda Tours).
You can build your business name around rich keywords with high online search volume results. This should not put your worry, ideally, your brand tour company name may not be your domain name if found not SEO friendly
5. Keep you Tour company name Simple & Clear
Do not complicate your tour company name or website name while taking decisions in formulating this name. Look out for something that is easily shared and easily remembered with high recognition and does not call for a lot of thinking to understand and memorize, especially with tough spelling and pronunciation, avoid the use of industry jargon all these will be misleading to your target market. It is also important to have a story of your business name and in its simplicity should convey meaning and be positively related to your tour/safari operations
6. Be broad and always consider the future
Avoid creating a small room to limit yourself with a narrow name, this may impact o your future opportunities be mindful to take the right choice of your tour/safari company name that permits expansion in service that you may choose to complement with time and ensure that the name is catchy not a boring name. Take the example of Elgon treks as your tour company name with the domain www.elgontreks.com. With time you may wish to add Gorilla safari products or wildlife safari thus leaving you with a name and domain that no longer reflect your business scope. You don’t have to limit your business to a particular product or area.
7. Collect feedback about your Safari Company Name
Better you come up with more than 2 names and start testing, sharing them with credible trusted people, which could be your colleagues, family members, and friends If you can brainstorm more names please do so and share these with good industry players including your consultants as excellent sources for feedbacks. Engaging third parties will be very helpful to bring new insight and can draw attention to things you ignored and deliberately avoided or missed
A combination of the above 5 solid factors to take into account while choosing the right Tour company name can pay off when it comes to brand recognition, long-term growth, and making your tour company business easy to find online.
As your best Tourism Consultants in Uganda, we strive in finding you the best, the authentic name for your safari company in Uganda and give it the most search engine-friendly or keyword-rich domain name. Reach out to us TODAY and we will schedule an appointment for you. eandj@ugandatourismconsultants.com
